In addition, their feelings about public media programming translate directly into feelings about its sponsors. Since programs run without interruption, the viewer’s and listener’s experience is more intense, engaged, and involved.

However, they are drawn to public media’s exceptional programming in drama, music, education, history, science, news and information. Many public media viewers and listeners do not spend a great deal of time with traditional commercial broadcasting. Public media has a powerful, involving appeal among affluent viewers and listeners leaders and decision makers who have more disposable income, and larger financial means, than people at any other stage in life. To be a corporate sponsor is to be associated with its mission: to enrich the human experience by educating, inspiring and enlightening viewers and listeners while you reach a wealth of educated, affluent prospective customers.